The next big thing in Chinese fashion, in a pink Mao jacket – Pronounce take big strides at London Fashion Week Men’s
Shanghai style meets Milan tailoring in new collection for London Fashion Week Men’s from Pronounce, designed by Yushan Li and Jun Zhou, that stood out from the crowd – and theirs is not the only Chinese label making waves
A menswear brand created by two talented Chinese designers is set to make its mark on the fashion world in 2018.
Big things are expected of Pronounce, a young Chinese menswear brand designed by Yushan Li and Jun Zhou, after they made a successful second visit to London Fashion Week Men’s (LFWM) this week to show their fourth collection.
“We’ve been waiting for something like this from China to happen for a while and these guys have got it,” said Godfrey Deeny, Global Editor in Chief of FashionNetwork.com.
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After creating a capsule collection with Gap China last autumn, the duo’s line wasspotted at Shanghai Fashion Week’s dedicated menswear showcase, Labelhood, and they were invited to the show in London by GQ China.
The pair operate their business between Milan and Shanghai, which gives their brand a distinct voice. By blending the colour and tailoring skills of Milan, where Zhou lives, with the Chinese heritage and style in Shanghai, where Li is based, the pair have successfully combined the two.
“We are Chinese but very Western-influenced in our design,” explains Li.
