One of the biggest bashes at Paris Fashion Week was French label Chloé's 60th anniversary, held at the Palais de Tokyo. Performances by Britain's Little Boots and French songstress Cécile Cassel got well-dressed bodies moving while the champagne flowed. Its relaxed and cheerful creative director, Clare Waight Keller, seemed to be enjoying her moment in the limelight with others who have helped shaped the brand.
The founder, Gaby Aghion, now in her 90s, was there to review the brand's evolution. Other designers, such as Martine Sitbon, who helmed the label [1998-2006], were there to lend support. Karl Lagerfeld, who worked two stints at Chloé, one from the 1960s to the '80s, and another in the mid-'90s, also made an appearance.
The party marked the start of the "Chloé. Attitudes" exhibition in the museum. A display of images and campaigns from over the years showed the development of the label as well as an archive of stunning, and sometimes outlandish, outfits from the past. I tend to think of Chloé as a simple, girlish label with a touch of easy Parisian chic. The archive pieces on show, however, reminded me of its historical significance and the free-spirited approach it espoused at a time when couture was constrained.
Chloé has also launched an interactive digital archive known as "the Alphabet" - Aghion catalogued collections using letters rather than numbers - that works with models, artists and filmmakers for a new online experience of the brand.