Joyce and i-D stage joint exhibition

Tricia Jones, co-owner of innovative British style magazine i-D, is full of enthusiasm for her new project on the mainland. The effortlessly beautiful 65-year-old sits on a sofa in Joyce's Paris boutique, in the arcades of the Palais Royal, dressed in a pinstripe grey two-piece suit and Converse trainers.

"I'm so fascinated by the interchange of ideas in China," she says. "All of you, as a one-child generation, are an amazingly articulate bunch of people. We met some people in their 20s who were so excited to exchange ideas."

Jones and her husband, Terry, who founded i-D in 1980, are preparing for the Soul i-D exhibition in Beijing, in partnership with Hong Kong retailer Joyce. Jones launched the Soul i-D project in 1998 with the aim of showcasing personal insights from creative thinkers. Over the years, she has amassed a huge collection of objects, photographs, essays, paintings and collages in response.

Jones asked contributors to respond to questions about family, value, support and creativity in any medium they wished.

"I wanted to do something about family next. I wanted it to be in a broader sense, as in what does family mean to you? I mean, Philip Treacy has his dog, or it could be best friends. It doesn't have to be biological," she says. "You could respond by writing, taking a picture, or by making something. Alber Elbaz sent me a beautiful musical box."

Jones has whittled down the collection to create the Soul i-D book, a document of the project which is not unlike the Smile i-D 20th anniversary book that her husband published.