OpinionFormichetti is Diesel's hip replacement
A few weeks ago we reported that Nicola Formichetti was leaving Thierry Mugler – having found a new home with Italian denim and fashion house Diesel, which was founded by Rosso. The news was announced on Diesel’s website via a lively video montage featuring Rosso and Formichetti.
Renzo Rosso has been a busy man of late – shaking things up at his numerous fashion labels.
A few weeks ago we reported that Nicola Formichetti was leaving Thierry Mugler – having found a new home with Italian denim and fashion house Diesel, which was founded by Rosso.
The news was announced on Diesel’s website via a lively video montage featuring Rosso and Formichetti.
In an interview with Rosso two years ago, I found the unconventional fashion mogul, who built an empire from distressed denims in the ‘90s, to be one of the most forward-thinking figures in the industry.
As casual fashion inches into the realm of high fashion, he has expanded his empire by acquiring brands such as Maison Martin Margiela and Viktor & Rolf. But this is no fleeting affair – he’s even had the logos tattooed on his body.
Rosso’s racy ad campaigns for Diesel have caused excitement and controversy, something that he clearly relishes
Rosso’s racy ad campaigns for Diesel have caused excitement and controversy, something that he clearly relishes. So the appointment of Formichetti, who shot to fame through his work at edgy British magazine Dazed & Confused, is a fitting choice.