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Exhibition at London's V&A Museum to chronicle rise of Italian fashion

Francesca Fearon

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Elizabeth Taylor wears Bulgari jewellery in 1967.

Elizabeth Taylor's engagement diamonds, a dress worn by Audrey Hepburn and designs by Valentino's new creative directors Maria Grazia Chiuri and Pier Paolo Piccioli are among the glamorous items in the next blockbuster fashion exhibition at London's Victoria & Albert Museum, opening this spring (April 5 to July 27).

The Glamour of Italian Fashion 1945-2014 is the first major exhibition on the evolution of Italian fashion: from post-war dressmakers to the remarkable fashion empires like Prada, Giorgio Armani and Dolce & Gabbana that dominate the catwalk today. To illustrate how up-to-the-minute this exhibition will be, it will display spring-summer 2014 looks from the collections of Miu Miu, Antonio Marras and Fausto Puglisi. There will also be a couture evening gown and menswear from recent Valentino collections.

The only word Liz knows in Italian is Bulgari 
Richard Burton on Elizabeth Taylor 

Although there have been solo international exhibitions staged by designers such as Giorgio Armani, Valentino and Versace, there hasn't been an exhibition of 20th-century Italian fashion - not even in Italy. In fact, Italy does not even have a national fashion archive like the Metropolitan Museum of Art in New York, or the Musée des Arts Decoratifs in Paris. However, the V&A has been no slouch in collecting Italian design.

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Using fashion, photography, illustration and film, the exhibition charts the origins of Italian style from post-war sobriety to Florence's famous Sala Bianca catwalk shows of the 1950s, which propelled Italian fashion and designers such as Emilio Pucci onto the world stage. Milan was to become the Italian fashion capital much later, in the 1970s and '80s when Giorgio Armani and Gianni Versace stamped their glamorous style on a city that was already a fashion production powerhouse.

During the '50s and '60s Elizabeth Taylor and Audrey Hepburn were among the many movie stars who made films in Italy, transforming Rome into "Hollywood on Tiber". Taylor's favourite pastime was shopping at Bulgari, which is sponsoring the exhibition at the V&A. It is showcasing three exceptional jewels given to her by her husband Richard Burton who used to quip that, "the only word Liz knows in Italian is Bulgari".

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These movie stars became international style ambassadors. "They were a key way to promote the glamour of Italian fashion internationally," says exhibition curator Sonnet Stanfill. "The paparazzi shots of stars outside nightclubs or shopping, the news reels and the fan magazines were fuelling an international appetite for luxurious clothing made in Italy."

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