Star-studded MoMA dinner celebrates six new takes on Louis Vuitton monogram
Creative minds reinterpret the iconic LV symbol.
There is probably only one luxury brand that could get architect Frank Gehry, artist Cindy Sherman, fashion designers Karl Lagerfeld and the elusive Rei Kawakubo, product designer Marc Newson, and shoe mogul Christian Louboutin all on board the same project.
That brand is (who else?) Louis Vuitton, which has a project to celebrate the most famous monogram in the world. Each of the creatives reinterpreted a Louis Vuitton bag or luggage item using the iconic brown-and-brass coloured monogram canvas.
On November 7, Bernard Arnault's LVMH Group gathered nearly all six iconoclasts (Kawakubo was characteristically missing), as they were called, for a dinner at New York's Museum of Modern Art.
One hundred VIP guests and a handful of journalists, attended the dinner, which took place among globes of light hovering above the museum's garden. At the pre-dinner cocktail, Nicole Kidman sat in a corner laughing with husband Keith Urban, Charlotte Gainsbourg leaned against a wall, pouting coyly in bright snakeskin stripes from the spring-summer 2015 Louis Vuitton collection, and Chloe Sevigny was dressed in a white lace-up dress from the same line.
Rapper will.i.am chatted amiably with Anna Wintour and Frank Gehry, while Catherine Deneuve wore daring red. Photographer to the stars Patrick Demarchelier had his own pop-up studio to shoot celebrities live for the brand's Instagram campaign.