Opinion | Why are people so annoyed by Kanye West's Adidas collection?
It's difficult for audiences to divorce Kanye West's clothing designs from the rapper's public persona, but then that's precisely why brands collaborate with big stars.
Kanye West has many musical talents, but he also has the knack of self-promotion. This entails entangling himself in one media maelstrom after another. Rarely a month goes by without West hitting the headlines, with the Grammys and his ramblings about "artistry" being the latest.
West has been immersing himself in fashion for some time now, and this has made for big news, too. Now there's a debut collection for Adidas Originals, unveiled to a crowd in New York that included Rihanna and Anna Wintour.
As it comes so close to his outburst at the Grammy's, there will be those who wonder if this is just a timely bit of clever marketing. If so, it was even cleverer that Justin Bieber only made second row at the show.
So what about the actual clothing? Streamlined minimalism is to be expected from West, who is often seen sitting in the front row at Céline's Paris shows.
In nude and earthy shades, West's show evoked an army of sporty, alien-like creatures in the not too distant future.
