Welcome - or as the Indonesians say, selamat datang - to Bali. The moment you step off the plane, you will notice something special about the island. Not only is it spectacularly beautiful, it also has a wonderful spirit and amazingly warm people.
Many visitors return time and again to experience this; 2.8 million tourists from all over the world visited the island last year.
It's no surprise that Bali is one of Hong Kong's premier holiday destinations. Although it's just a four-hour flight away, it feels a world apart.
Hong Kong's affection for Bali has a long history. The Kuta bombing in 2002 marred its image as the perfect paradise escape and, for a time, the island fell into decline because of its heavy dependence on tourism for survival.
Today, the Indonesian government and Tourism Bali are working hard to rebuild the island's attraction with a number of new cultural and sports tourism events, including the new BII Maybank Bali Marathon every April and the Biznet Bali International Triathlon in June at Jimbaran Bay.
Bali is back and better than ever - from the mountains to the beach, it has something for all budgets.