After personal trainer Martin Lorentsson discovered his clients weren't losing weight due to a combination of poor diet and indulgent lifestyles, he decided to establish one of Hong Kong's first healthy restaurants, Eat Right, on Staunton Street in SoHo in 2006.
"You can work out a lot, but 75 per cent of your results are based on the food you eat," says Lorentsson, 42, who moved to the city 11 years ago. "When I realised my clients were eating crap, I asked them: 'What if I delivered healthy food to you; would you promise to stick with the diet?'"
His clients agreed and so, along with the restaurant, Lorentsson also created the Eat Right Food programme, which offers nutritious meals delivered to the doorsteps of busy Hongkongers.
Entering the food business hasn't been without challenges, and if he had to do it all over again the Swede admits he's not sure he would be a restaurateur in Hong Kong. "The rent is a killer. You have to be different to survive in this market," he says.
But passion motivates, and at the core of Lorentsson's personal training and healthy eating crusade is a desire to inspire people to be their best.
"I always want to help people," he says. "The best machine we're ever going to get is our body, and many people have no idea what to put in it to get the best out of it."