ALONG Beijing's Xisi and Baitasi streets, scores of interior decoration stores are filled with anxious buyers, according to the China Daily.
The stores, buyers, suppliers and project developers together make up a strong force propelling the rapid development of China's interior decoration industry.
Leng Wanlin, an engineer with the China National Interior Decoration Association, said: 'Booming tourism and the major enhancement of the people's living standards has stimulated the large popularity of interior decoration nationwide.' The industry has a huge market in China, Mr Leng said, adding the output value of interior decoration has doubled in the past two years.
Last year, the annual output value of interior decoration exceeded 50 billion yuan (about HK$45 billion) compared with 30 billion yuan in 1992 and 15 billion yuan in 1991.
In the coming years, demand for the industry is expected to reach 100 billion yuan a year.
Demand from families greatly promoted the growth of interior decoration, accounting for half the industry's output value. The other half comes from hotels, restaurants and shopping centres.
China annually built about three million new apartments and there were about nine million newly married couples a year, all of whom wanted interior decoration for their new homes, Mr Leng said.
The families are beginning to buy natural fibre wallpaper for environmental reasons and better ventilation instead of man-made or plastic types.
For floor decoration, buyers prefer wood, ceramic bricks and wool carpets despite their higher price.
China has more than 40,000 approved interior decoration firms.
The companies usually design and undertake decoration projects for Chinese restaurants, commercial streets and oriental hotels in foreign countries.
The decoration joint ventures, mostly co-operating with firms from Hong Kong, Taiwan, South Korea and Japan, often engage in decorating high-grade hotels and shopping centres in China.