G.E.M. beats Jackie Chan and Donnie Yen to be named most popular star on Hong Kong social media
Shawn Yue, Denise Ho and Pakho Chau also in top 5 measured by engagement on Facebook and Instagram
Pop star G.E.M. has been named the city’s dominant artist on social media in a study of the celebrities who rule online platforms in Hong Kong.
The study, by online artist community Alive Not Dead and social media data analysts Lamplight Analytics, places actors Jackie Chan and Donnie Yen second and third respectively. Rounding out the top five are actor-singer Shawn Yue and singer Denise Ho.
It rated artists’ effectiveness on Facebook and Instagram, Hong Kong’s most popular social media platforms, and the rankings take into account online mentions and social media engagement such as comments and shares.
Sam Olsen, CEO of Lamplight, says: “While social media mentions by volume provide some indication of online influence, engagement is a much better indicator. For the stars, engaged fans are passionate fans – they are the ones that attend your concerts, buy your music and watch your movies.”
Here are the top 20 and the artist’s engagement scores, which rates the artists’ effectiveness on social media:
