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SCMP Reporter

A media scrum at Apple’s first ever event in China caused chaos on Wednesday – but high expectations were dashed as reporters were shown taped video footage of the US iPhone launch that had taken place hours before.
The new iPhone release in China drew not only reporters from local media outlets but newspapers from many cities such as Qingdao.
The tech giant had earlier unveiled two new iPhones at its Silicon Valley headquarters, fielding a slick new top-end model along with one Apple claims is aimed at budget-conscious smartphone shoppers around the world.
But more than hour after at least 80 reporters took their seats, the footage was still playing.
China will be one of the first countries to have access to Apple’s latest iPhone models, the premium 5S with unique fingerprint identification and the cheaper, multi-coloured 5C.
Apple will start selling the two new iPhone models on September 20, with pre-orders commencing on Friday.
The annual unveiling of Apple’s new iPhones came as the world’s most valuable company tries to regain some of the market share that it has lost during the past two years to Samsung Electronics and other smartphone makers who rely on Google Inc.’s free Android operating system.
Many of those devices cost less than the iPhone and boast features, such as larger screens, missing from Apple’s best-selling product. That has made Android phones an attractive alternative to budget-conscious consumers who still want to impress their friends.


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Apple

Chaotic scenes at Apple’s first China event – but press are shown replay of US launch

There was disappointment among reporters at Apple's Beijing event. Photo: SCMP/Simon Song

In the dark: Chinese reporters are shown a replay of the US Apple launch. Photo: SCMP/Simon Song

Chinese netizens feel 'cheated' that the iPhone 5c is still expensive

Photographers at Apple's first press event in Beijing. Photo: Simon Song

China is one of the first markets to win early access to the new iPhone models - the 5s and the 5c. Photo: AFP

This picture comparing the iPhone 5c to Crocs footwear was shared by Chinese netizens. Photo: Hunter Schwarz for Buzzfeed

Apple launches the 'budget' iPhone

Apple has broadened its colour palette. Photo: AP

Elvis Costello performs during Apple’s launch of its latest iPhones at its Cupertino headquarters. Photo: Reuters

Apple chief executive Tim Cook. Photo: Reuters

The iPhone 5S. Photo: AP

Photo: AP

China to win early access to new iPhone lineup

Apple’s low-cost phone comes in blue, white, pink, yellow and green, and the top-line model in silver, gold and a new “space gray.” Photo: AP

Lifestyle

Tech