Apple designs and sells consumer electronics, computer software, and personal computers and also operates retail stores. Its best-known hardware products are the Macintosh line of computers, the iPod, the iPad and the iPhone – Apple is the world’s third largest mobile phone-maker after Samsung and Nokia.
Some things you may not know about Apple
It's the little details that add colour to the world's most famous tech giant
Apple, the company behind the ubiquitous iPhone and iPad is famously secretive, but there are a few little-known facts about the California-based company.
Steve Jobs was adopted and half Syrian
Apple's legendary co-founder and chief executive died in October 2011, but while heading up the company Steve Jobs revealed that he was actually adopted and half Syrian. His biological parents, Joanne Schieble and Syrian immigrant Abdulfattah Jandali, met as 23-year-old students at the University of Wisconsin. Jobs was put up for adoption in 1955, through pressure from Schieble's parents. Schieble and Jandali later married and had a daughter, Jobs' biological sister.
Apple ships everything by air, not sea
Apple is Cathay Pacific's biggest freight customer, as it prefers to move most of its stock by air instead of boat. The benefit is being able to move stock quickly rather than cheaply, with stock moved from China to the US in 15 hours instead of 30 days. It means less money is tied up in stock before it can be sold on and valuable devices are not sitting in a container at sea that might sink or get hijacked.
A Macintosh is an apple variety
The Apple Macintosh is so called because the macintosh was Jef Raskin's favourite variety of apple. At the time it was just a codename, which Steve Jobs reportedly tried to change to "bicycle" while Raskin was out of the office, but Macintosh stuck until the end of product development and made it onto the box.
Oh wow. Oh wow. Oh wow
Steve Jobs' last words were "Oh wow. Oh wow. Oh wow" while looking over the shoulders of his family, according to his sister Mona Simpson.
Apple had three founders
Apple was founded in 1976 by three people, Steve Jobs, Steve Wozniak and Ronald Wayne. Wayne drew the first Apple logo, wrote the original partnership agreement and the Apple I computer manual, but sold his 10 per cent stake two weeks in for just US$800 because of concerns over debt. That same stake would have been worth over US$35 billion today.
Thank Ive for the white iPod
Steve Jobs was opposed to white products initially, but was convinced to use white as Apple's primary colour for its products by Apple's designer Sir Jony Ive. In Ive's recent biography, former Apple designer Doug Satzger has said Jobs was only won over by white when shown a different shade called "moon grey".
Apple pays as much attention to its packaging as it does to its products. So much so, it has a dedicated secret packaging room at its headquarters in Cupertino, California.