The TV of the future may not be a rectangle, but a sphere.
Some visitors to the this year Consumer Electronics Show got a peek at this new way to view 360-degree video.
The new viewing experience was shown as part of a collaboration among several partners including French video software firm and Ateme, British-based Pufferfish Displays, which makes the spherical projection module.
Although 360-degree video can be viewed on a standard television of tablet, the spherical module adds a new dimension, said Mike Antonovich, the Ateme general manager for the Americas.
"[This] can augment the experience of viewing a live concert or sporting event,” Antonovich said.
Using the sphere makes the viewing an interactive and collabourative experience, said Geoff Kell of Pufferfish.