Xiaomi continues 'internet of things' push with new smart scale and power strip
China's largest smartphone manufacturer has expanded its drive into customers' homes with five new products, including a smart scale and a smart power strip.
Xiaomi chief executive Lei Jun revealed the new products at an event in Beijing today to mark the upcoming fifth anniversary of the firm, now one of the world's highest valued private technology companies at US$45 billion.
While three of the products are upgrades of existing items, the smart scale represents a step further into not only customers' living rooms – where Xiaomi has already rolled out air purifiers and televisions – but also the bathroom.
The minimalist, round-edged scale only has a simple LED panel on the front, but paired with the Mi Fit smartphone app can be used to track user's weight and body mass index (BMI) over time.
The scale and app, which also pairs with the Mi Band fitness tracker, are compatible with both Android and iOS
The company claims that the scale is sensitive enough that it can track your weight to within 50g and will be able to tell the difference in mass after a user has drunk a bottle of water.
Up to 16 people can track their weight using the scale and app. It will go on sale on April 8 in China for 99 yuan.
The scale is manufactured by frequent partner Huami, which raised a US$35 million series B funding round last year, after scoring an A round led by Xiaomi.
Xiaomi is not the first company to launch a smart scale, though competing products, such as those of Fitbit and Withings, are priced much higher.
Fellow Chinese company Meizu also announced its own smart scale in January, which will be manufactured in partnership with Haier, though it is unclear how much it will cost.
On Tuesday, Xiaomi also unveiled the Mi Power Strip, which features three USB ports with quick charging feature as well as three conventional power sockets - all of which have surge protection. It will retail for 49 yuan.
Other products released today include a TD-LTE 4G mobile internet compatible Redmi 2 smartphone (599 yuan), a pink Mi Note tablet (2,499 yuan), and a 55-inch Mi TV (4,999 yuan), delighting those who were disappointed that a larger TV was not announced earlier this month.
Xiaomi’s five main product lines are smartphones, tablets, televisions, set top boxes and internet routers, but it has been investing heavily in other manufacturers with the aim of building an ecosystem of internet-connected devices and appliances to extend its reach beyond smartphones.
The company has introduced a number of home appliances in recent months, including a blood pressure monitor, an air filter, a security camera, and a smart lightbulb.
Xiaomi sold 61 million smartphones last year, double its 2013 sales. Revenue in 2014 was around 74.3 billion yuan, according to official data.