Chinese video streaming site LeTV launches bezel-less smartphone with live TV features
LeTV, one of China's largest video streaming websites, has made its first foray into the country's crowded smartphone market with the launch of what it calls its 'superphone'.
LeTV, one of China's largest video streaming websites, has made its first foray into the country's crowded smartphone market with the launch of what it calls its "superphone".
At an event in Beijing, chief executive Jia Yueting introduced the new products with a trailer that borrowed from Apple's famous 1984-inspired video targeting Microsoft's Windows operating system.
"Apple used their innovation to break Microsoft's monopoly. But today Apple monopolises the market with less innovative products," Jia said.
"LeTV will create a new ecosystem and a new 'super phone'."
This isn't the first time Jia has gone after Apple, last month he posted a promotional image for the new LeTV smartphone comparing the US tech giant to the Nazis. He later apologised, saying he only meant "that open-ended technology ecosystems are more beneficial to consumers".
The Le Superphone has a bezel-less 5.5 inch screen, with a Qualcomm Snapdragon 810 processor with 4GB of ram, a 21-megapixel camera, and a 3,000 mAh battery. Jia said it was a "high quality phone".