Erbert Chong has designs on a world of luxury fashion

has exploded in recent years, leaving Hong Kong trailing behind. But this is starting to change as more fashion designers are returning home after studying abroad to launch brands of their own. The latest one to watch is the talented Erbert Chong, who recently unveiled his spring-summer 2014 collection. "When you read books about the history of fashion there is no mention of Asia, it's all the West. I wanted to come back because I saw a need for a local luxury designer brand," says the 30-year-old. "There is so much skill and talent in Hong Kong, there is no reason why we can't be a true fashion capital."

The newest kid on the fashion block, Chong moved to Hong Kong officially in February, although he spent some of his childhood in the city. Like many modern Chinese designers, he was educated in the West, studying in England and Los Angeles before landing in New York.

It was a chance encounter with famed pants designer Alvin Valley that led him to pursue a career in fashion. "Fashion found me. I was 18 years old and clubbing in New York when I met Alvin, aka the Lord of the Pants. He taught me one of fashion's most important lessons, which is how to mix art and commerce," says Chong.

Under Valley's mentorship, he went on to study at Parsons, honing his skills making wedding and cocktail dresses on the side. In 2008, he jetted off to Europe to study at Paris' famed Esmod school where he specialised in leather goods, a category he found more "challenging and niche". After completing his studies he joined LVMH as a talent scout, recruiting designers for the conglomerate's various luxury brands. Last year he was offered a role working with one of his favourite brands, but he surprised himself by turning it down. Soon he was on a plane to Hong Kong to launch his eponymous label.

Eight months later, Safari 54 was born. This debut collection of 12 pieces is inspired by the disco culture and Safari nights at New York nightclub Studio 54. While many of the silhouettes hark back to the club's glory days (think wide-legged trousers and broad shoulders), Chong has given them a modern spin with a cool, neutral palette, high quality fabrics and couture detailing.

"My style is gracefully edgy - it has a softness, but I like to incorporate strong, edgy lines, angles and geometry. Asian women usually like to wear oversized silhouettes, so I deliberately went in the opposite direction to create a very fitted, body-conscious silhouette," says Chong.