Deliver me: Our pick of Hong Kong’s hottest online boutiques

The city’s online boutiques are in for a bumper festive season as more shoppers than ever opt for the web over the crowded streets. Here’s our guide to some of their hottest items, writes Kawai Wong


United by a desire to find sustainable style, A Boy Named Sue founders Samantha Wong (a graduate of Parsons The New School for Design) and Tania Reinert-Shchelkanovtseva (a London School of Economics alumna) source fashion from independent labels such as Alcantara and FleaBags, which create clothes and accessories with a conscience. There are chic offerings such as a reversible robe, vegan suede dress and leather clutch. Tops cost from HK$250 and dresses from HK$1,500.

Delivery: Free next-day delivery with orders placed before 11am.
Refund/Exchange: All non-sale items can be refunded or exchanged within 14 days if the purchase is made in Hong Kong. Request a return form by e-mail on the site.


Founder and designer Michelle Lai started Mischa Design with a Vintage Couture collection of handcrafted clutches made from her personal collection of Japanese fabrics (she loves kimono and brocade obi fabrics). Today, it is Mischa’s signature monogram that steals the limelight. The silk-printed interlocking hexagon motif is flaunted in the brand’s leather-trim Travel Series, which features card holders, cross-body bags, iPad cases, clutches and totes. Prices range from HK$390 for card holders to HK$1,190 for sling bags. For an extra HK$250, you can have a three-letter initial printed on the bag.
Delivery: Free delivery within two to three working days by SF Express or Hongkong Post.
Refund/Exchange: There’s no full refund, or exchange for store credit. Defective products are entitled to repair or exchange, provided you notify Mischa within seven working days. Personalised Travel Series bags with monogrammed initials cannot be exchanged.


This is the sort of website where you could imagine Rihanna buying a statement necklace, Cara Delevingne a hipster beanie and Hanneli Mustaparta a girly dress. This online version of the chic Edit Lounge on Hollywood Road stocks some of the best independent womenswear and accessories. Edit also has its own line of womenswear, updated every few months.
Refund/Exchange: Yes. Request within seven days of receipt.


Here’s a site that will appeal to someone who subscribes to i-D Magazine and receives RSS feeds from Jak & Jil. Net-a-Porter’s kindred spirit, Backroom has a penchant for leather goods from Givenchy, Alexander McQueen and Saint Laurent, as well as urban luxe from the likes of Victoria Beckham and Proenza Schouler. Look out for menswear and womenswear from hipster brands such as KTZ, StyleStalker and Etudes Studio.
Delivery: Free next-day delivery by local couriers between Monday to Friday.
Refund/Exchange: Return or exchange must be requested within 48 hours of receipt, and be returned within seven business days.


Eccentricity and fun is what this home decor store is all about. It’s the kind of place where you can find a pitbull cushion, a birdy butter dish and a colourful crocheted blanket. From party accessories (such as paper honeycomb pom poms) to designer ceramic bowls, there will be something for anyone with a sunny personality and a penchant for all things quirky.
Delivery: Free local delivery for orders more than HK$200. Takes two to four working days.
Refund/Exchange: Make a request within seven working days to organise the item’s return within 14 working days.


Niin is where you can find one-of-a-kind accessories which are handcrafted with the environment in mind. This boutique jeweller’s cuffs, earrings, necklaces and rings are often made from unusual materials like abalone shells and driftwood to juxtapose ethnic chic and bijou bling. Niin’s founder and designer, Jeanine Hsu, studied fashion design at Central Saint Martins and is currently a part-time lecturer in jewellery design at the Hong Kong Design Institute. Her collections are inspired by nature and often use semi-precious stones such as onyx and pearl.
Delivery: Shipping is free, by Hongkong Post.
Refund/Exchange: Request within seven days of receipt and return the product within 14 days. You can also exchange your purchase with store credit.


Sugarbee Baby can save you the cliché of popping into big toy chains and getting the usual Barbie and Hotwheels for your nieces and nephews. Instead, Sugarbee offers cute bumblebee pottytraining trousers and toddlers’ “play packs” (tiny rucksacks), dinosaur stuffed toys handmade by Hong Kong mums, as well as clothes, cutlery and accessories from overseas brands. There are plans for a bricksand- mortar Sugarbee shop at Western Market in Sheung Wan soon.
Delivery: Flat charge of HK$20 for orders under HK$600; free thereafter.
Refund/Exchange: Send a message on the website’s “Contact” form to get a return authorisation number before returning or trading in your item within seven working days.


Shop des Créateurs is an online collective for indie fashion and accessories designers. Find a good selection of excellent Hong Kong creations including Bubies’ elegant lingerie, created especially for Asian women; Maisha Concept’s blazers and shift dresses made with colourful West African fabrics; and Void Watches’ timepieces and cufflinks (right). There are more sunglasses, scarves, handbags and shoes from designers in Europe, Asia and the United States. Orders are delivered straight from the designer’s workshop to your doorstep. Shop des Créateurs can also add a gift card to your purchase.
Delivery: Free standard shipping anywhere in the world. Orders are shipped within two working days and are expected to arrive two to nine days afterwards.
Refund/Exchange: Make a return request within seven days after purchase.


Founded by rocket scientist Arthur Mak and his wife, Harvard-educated ex-banker Caecilia Chu, Hong Kong-based celebrates its launch this week. It hopes to bring European elegance to children’s clothes, and features high-quality, organic garments, accessories and toys for newborns to fiveyear- olds.  Fifty European brands are stocked, including Hucklebones, Le Petit Tom, Je Suis en CP, Jessie and James, and Sevi.
Delivery: Order before noon for free next-day delivery.
Refund/Exchange: Fill out the return slip and mail the package back within 30 days to get a refund.


This adult toy store’s stock list is full of handsome and high-quality products from Asia, Europe and America. You’ll find electric pleasure toys (ranging from around HK$500 to HK$1,000) for men and women, lingerie, role-playing costumes, massage oils and erotic novels. Sally’s Toy also runs a rewards programme in which every HK$20 equals one Sally’s Dollar, which is HK$1 of store credit. Sally’s Toy is in Central and has just opened another shop in Tsuen Wan.
Delivery: There are many delivery options, which includes in-store, 7-Eleven or MTR pickup. Generally, next-day delivery by local courier is free for purchases above HK$300 (see website for details).
Refund/Exchange: Non-defective products cannot be refunded. Fill out a form on the website to request a return or exchange within 90 days.










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