Boy band SHINee will become the first big K-pop act to perform in Hong Kong in 2014 when they appear at AsiaWorld-Expo on January 26. The SHINee Festival Tour will be the group's second show in Hong Kong, and their fans are eagerly awaiting another night of slick, synchronised dance moves and chart-topping pop hits.
Despite their youth, SHINee are considered veterans in the Korean entertainment industry. Nurtured by one of South Korea's most prolific record labels, S.M. Entertainment, SHINee is made up of five members, Onew, Jonghyun, Key, Minho and Taemin, who are all aged from 20 to 24. As is common in the K-pop world, SHINee made their debut while most of the members were in high school, in 2008. The group set hearts aflutter with one of their first hits Noona Neomu Yeppeo and soon became known throughout Asia.
According to G Music, the organiser of the Hong Kong event, the two-hour show won't be a concert in the traditional sense. "There will be a lot of interaction. They will hang out with fans, play some games and display fan videos on a big screen," a representative said. The fan interaction is a unique element, and the arena will only be filled to a third of its regular capacity to provide ample interactive space.
"We invited them to Hong Kong this time because we worked with them during their first tour here, last year. The fan response was really good and many of them told us they would like to watch SHINee again," the representative said.
SHINee have released four studio albums to date - The SHINee World, Lucifer, Chapter 1. Dream Girl - Misconceptions of You and their most recent, Chapter 2. Why So Serious? - The Misconceptions of Me.
The group have undergone several stylistic changes during their time in the spotlight, shifting from an urban aesthetic to their current dance-inspired sound.
SHINee's image has undergone changes as well. When they first arrived on the scene, they ignited what became known as the "SHINee trend" - impeccably groomed, decked out in high-top sneakers, sports jackets and fluorescent hoodies. These days, the young idols have opted for a sleeker, more mature look complete with black suits and "guyliner".
SHINee have also evolved into a profitable brand, with a range of endorsements, photobooks and TV shows. They can also be seen in ads across Asia. But to get a glimpse of the band up close, you can't do better than their upcoming show.
SHINee, January 26, 8.15pm, AsiaWorld-Expo, Lantau, HK$680-HK$1,280, HK Ticketing. Inquiries: 3128 8288