HK Fan Zone brings music and fun to the Sevens sidelines
HK Fan Zone is a music and sports festival custom-built to accompany the Sevens, writes Kate Whitehead

its first annual music and sports festival on the back of the city's popular Hong Kong Sevens. The inaugural six-day HK Fan Zone kicks off at the New Central Harbourfront on March 25 and will run through to the end of the big rugby weekend.
American hip hop trio De La Soul and party-rocking DJ duo 2ManyDJs are among the international acts lined up to perform at the concert, which can accommodate up to 15,000 fans. The 36,000 square metre Central site will be split into eight zones and giant screens will show live coverage from the Sevens.
The Hong Kong Rugby Football Union (HKRFU) - working with the Hong Kong Tourism Board - received the green light to use the venue five weeks ago, although plans for an event dedicated to fans have been in the pipeline for eight months.
The union is working towards a six- to 10-year plan for HK Fan Zone and has already begun lining up acts for 2015.
The Central site and its Hong Kong skyline backdrop will be a big draw for fans, as well as international and local acts. "Lots of bands play at AsiaWorld-Expo and the convention centre, but the new site, with that great city backdrop and the Hong Kong Sevens atmosphere, is very enticing for a lot of artists," says Antony Phillips, HKRFU head of events and sponsorship.
Unlike at AsiaWorld-Expo concerts, where tickets start at about HK$680, HK Fan Zone tickets will be heavily subsidised, with pricing starting at HK$200.