Asia's up and coming fashion labels

JOURDEN

Born and bred in Hong Kong, Anais Mak has been causing ripples across the fashion world with her tough girl, sexy label Jourden since it launched two years ago.

"I am interested in women in general," says 25-year-old Mak, who graduated from Studio Berçot in Paris. "I like to dress women who enjoy dressing up as a way to invent themselves."

This autumn sees the evolution of the Jourden girl into a more mature version of herself; trapeze and marquee skirts mark a new, womanly silhouette, while cashmere wool, natural mohair faux fur and dark confetti fabric lend a moody twist to Maks' take on Perfecto biker jackets.

"We are interested in pairing bold and audacious fabrics with disciplined, time-honoured blocks," she says. "This season I intend to make the Jourden girl speak up. I think to be 'proper' means to be very rebellious."

Jourden has been selected as one of Vogue Talents 2014 by Vogue Italia this year, and its next spring-summer collection will be launched at Paris fashion week this September. Her clothes are stocked by retailers in Tokyo, Shanghai and Taipei, and from this season can be seen at Opening Ceremony stores in New York and Los Angeles. In Hong Kong, you'll find her at Liger.