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With Cosmic Gate and Emma Hewitt, White Party is a must-see event for fans of electronic music

Upcoming event promises a treat for followers of electronic dance music

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Emma Hewitt. Photos: Doug Van Sante
Amy Russell

Despite what its name might suggest, White Party is not an event exclusively for Westerners. Nor does it cater to the LGBT community, as some parties held under that name do in other countries, especially the US.

The electronic dance music event welcomes "everybody who wants to share in this special experience", says Trajan Maxian, creative director of Musicasia Entertainment Hong Kong, which is hosting the event during the Mid-Autumn Festival, at W Hotel on September 8.

"It's about enjoying yourself all-out with an open mind, without discrimination, for the simple pleasure of getting together and sharing inspiring moments," Maxian says.

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This White Party gets its name because all party-goers have to dress predominantly in white, which is aimed at bringing everyone together. Hundreds of similar parties take place around the world every year in the same vein, and the first one in Hong Kong took place nine years ago.

"I wanted to create something special in Hong Kong: events which have another element, not just involving DJs but also the people as well," says Maxian. "White Party was the answer. Over the following nine years, White Party Hong Kong has developed a loyal following of regular attendees."

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