Natural selection
Elisabeth Visoanska's teenage passion led to a sophisticated skincare brand, writes Tama Lung
Many women are faced with problematic skin when growing up, but few would go to the lengths that Elisabeth Visoanska did to fix it.
"In my teenage years, my delicate skin, which was prone to imperfections, made me discover the notion of holistic beauty," says the founder of French skincare brand Visoanska, which recently made its Hong Kong debut.
"Skincare was my passion since I can remember. Frustration and crisis are motors of many inventions - this was my case."
After graduating with degrees in music and literature, Visoanska followed her passion into marketing for the medical-pharmaceutical industry in Switzerland. Seven years later, she headed for Paris to pursue an MBA in international luxury brand management. Visoanska was created not long after, in November 2005.
"I started with our iconic global anti-ageing products that combine skincare and food supplements in a single exclusive package: the Formule Anti-Age Optimale Day and Night Cream," she says. "It was my holistic theory of beauty. For a consumer, it's also a simplification of choices and a one-stop purchase."
The eco-luxury brand now features a range of hi-tech anti-ageing products designed to protect, repair and rebuild the skin. Visoanska chose to focus on the anti-ageing segment for its forward-thinking approach.