Brands introduce new twists to signature scents for summer, writes Tama Lung
While most of us are on the hunt for a single signature scent, fashion houses have gone one step further by developing entire collections based on an iconic original. Brands such as Christian Dior and Narciso Rodriguez have dedicated fragrance followings, and this season sees them add fresh blends to captivate customers, old and new.
Designed to embody "desire, seduction and strength", Dolce & Gabbana's latest addition to its The One collection is based on a blend of Madonna lily, Indian tuberose, jasmine and sweet plum nectar. Desire also features top notes of mandarin, lychee, and lily of the valley.
Continuing its tradition of introducing a new Aqua Allegoria each year, Guerlain presents a sweet, sunny blend with Nerolia Bianca. Perfumer Thierry Wasser's citrusy floral shows the zesty essence of the bitter orange tree on top of peppermint, neroli and subtle white musk.
Also getting an update is Christian Dior's iconic Miss Dior collection, first created in 1947. Perfumer Francois Demachy has refined and upgraded the ingredients, while retaining the haute-couture style of the five fragrances - ranging from the youthful bergamot and gardenia-infused Eau Fraiche to the rose- and blood orange-scented Eau de Toilette.
The newest addition to the Les Exclusifs de Chanel collection celebrates the year Mademoiselle Chanel presented her first designer jewellery collection in Paris. Chanel Les Exclusifs 1932 features "enveloping" jasmine blended with iris, vetiver and musks.
Also harnessing the "haunting" scent of jasmine is Yves Saint Laurent's Manifesto. The bold new offering adds essences of lily of the valley, blackcurrant, sandalwood and tonka bean for a feminine yet sensual fragrance.
New York fashion designer Rodriguez's fourth scent is a sparkling floral designed to embody "simple elegance". For Her L'eau has top notes of aquatic flowers, including lily of the valley and peony rose, with a heart of musk and a base of amber and patchouli.
Ermenegildo Zegna's newest fragrance for men is a blend of nature and science, with the natural citrus ingredient Zegna bergamot and an innovative molecule created to capture the essence of violet leaves. Uomo is described as a "monument to masculinity", with vetiver and cedarwood providing a strong base.
A scent for men and women, Diptyque's L'eau du Trente-Quatre captures spring at its Parisian boutique in a bottle. Notes of grapefruit, lemon and rosemary blend with nutmeg and juniper berries, over a cedar and patchouli base.