Think pink

Companies support Breast Cancer Awareness Month with the release of limited-edition products


Breast cancer affects more local women than any other form of the disease, according to the Hong Kong Cancer Registry.

It is not, however, the most fatal (lung and colorectal cancers have higher mortality rates), thanks in part to efforts such as Breast Cancer Awareness Month that aim to inform the public and raise funds for medical research.

This month, cosmetics group Estée Lauder Companies will launch its annual Breast Cancer Awareness Campaign. The group is using a global social campaign to encourage people to create "Circles of Strength" and rally around a particular action, such as making a healthy lifestyle change or getting an annual mammogram.

In Hong Kong, the company will support the Pink Ball on October 20 to benefit the Hong Kong Hereditary Breast Cancer Family Registry, the Pink Walk Against Breast Cancer on October 26 and the Race with Pink Heels on November 23.

Limited-edition Pink Ribbon products include a blush set from Bobbi Brown, a lip set from Estée Lauder and a hand treatment from La Mer.

Proceeds will benefit the Hong Kong Hereditary Breast Cancer Study.

Other companies joining the fight against breast cancer include spa and skincare brand Elemis, which is offering four hero products in a pink cosmetics bag for HK$600, and Robert Piguet Parfums, which is launching its Rose Perfection fragrance this month with 15 per cent of proceeds going to support breast cancer awareness.




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