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HK Magazine Archive

Pure Apparel Teams Up With HK Walls

Pure Apparel's new yoga collection takes street-chic pretty literally.

PUBLISHED : Thursday, 02 July, 2015, 5:07pm
UPDATED : Wednesday, 19 October, 2016, 4:44pm

Just when you thought yoga couldn’t get any more hipster: For its latest yoga wear collection, homegrown brand Pure Apparel has teamed up with HK Walls (hkwalls.org), a nonprofit group that works to champion street art in the community. Pure shot its latest brand campaign against various creative backdrops across the city—the one here features Pure Yoga teacher Angela Lohse, shot against artwork by Rukkit Kuanhawate on Upper Station Street in PoHo.

Zen custom wrap ($680), Zen contour pants ($610). On the Go Collection. Available at Pure retail stores including 2/F, Asia Standard Tower, 59-65 Queen’s Rd. Central, 8178-0000, and online at www.be-pure.com.