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HK Magazine Archive

Want to Board Heineken's Illuminated Tram Bar? Here's How

Heineken knows how stressful our lives are in Hong Kong, and so they've done what they do best—throwing an awesome beer party on an iconic Hong Kong tram.

PUBLISHED : Wednesday, 20 July, 2016, 4:22pm
UPDATED : Wednesday, 19 October, 2016, 5:17pm

Want to hop on board Heineken's brand new neon party tram, help yourself to a cold brew, and snap a selfie or five? Check out Heineken's new The City Edition packaging for ways to win tickets to the awesomest tram party ever.

Read More: Heineken’s Put a Bar on a Hong Kong Tram—and You’re Invited

1. PLAY to get on board!

From now through August 12 on every Friday night, head down to one of the selected outlets (click here for the full list), order Heineken beers and take part in the Heineken "The Cities" board game for a chance to win four tickets to the tram bar.

2. BUY to get on board!

During the promotional period, purchase any Heineken products at five selected retail outlets in Hong Kong, and then send a text message along with the receipt to 6212-5303. The top 10 consumers who've spent the most at each outlet win a pair of tickets.

The five retail outlets and their promotional periods:

  • Circle K: Now-Jul 20
  • 7-Eleven: Now-Jul 26
  • ParknShop: Now-Jul 28
  • Wellcome: Now-Jul 28
  • Vanguard: Now-Jul 28

3. COLLECT to get on board!

Are you a beer collector? From now until July 20, the first 20 consumers to send 72 Hong Kong Heineken caps to their offices (19/F, Cornwall House, Taikoo Place, 979 King's Rd., Quarry Bay) will get to board the tram with a friend… for even more beers!

Stay tuned to Heineken’s Shape Your City Facebook page to learn more!