Bye bye, bird’s nest: young Chinese diners pivot to ‘quiet’ luxury food
Bye bye, bird’s nest: young Chinese diners pivot to ‘quiet’ luxury food
  • Many Chinese dishes represent hopes for prosperity and are often made with extravagant ingredients from abalone to shark fin. But it doesn’t have to be this way
  • Like Rolexes, ostentatious food is falling out of favour with the young generation, who embrace cheaper, sustainable and sometimes plant-based alternatives
17 Mar 2024 - 1:15PM
Yusheng is a newly popular Chinese dish for prosperity that doesn’t break the bank. It is part of a growing trend of “quiet luxury” in Chinese food that eschews ostentatious ingredients such as abalone and sea cucumber. Photo: Shutterstock
Food and Drinks

Bye bye, bird’s nest: young Chinese diners pivot to ‘quiet’ luxury food

17 Mar 2024 - 1:15PM
  • Many Chinese dishes represent hopes for prosperity and are often made with extravagant ingredients from abalone to shark fin. But it doesn’t have to be this way
  • Like Rolexes, ostentatious food is falling out of favour with the young generation, who embrace cheaper, sustainable and sometimes plant-based alternatives
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