Who started it? Armed with an MA in fashion design from London's Central Saint Martins College of Art and Design, Briton Christopher Shannon offers a contemporary take on knitwear and bomber jackets. Having been launched in 2008, the Liverpudlian's brand has grown internationally and boasts successful collaborations with top labels such as the Cambridge Satchel Company and Eastpak.

Why we love it: every item that is marched down Shannon's runway appears to have been meticulously designed. From bomber jackets adorned with visible zips to shirts featuring check panels, details provide a cool, casual masculinity. Despite Shannon's love of prints and embellishments, the outfits come together easily without looking overdone.

What we'd pick: the striking black and grey printed trousers (top left; HK$4,950). We also like how the grey shirt with check panels (top right; HK$2,990) embodies a fun twist on a wardrobe staple.

Where can you get it? Christopher Shannon is available at Harvey Nichols, The Landmark, Central, tel: 3695 3388.