A lot of parents with gay children have trouble accepting their offspring's sexuality, but tycoon Cecil Chao Sze-tsung took it to a whole new level when he offered a HK$500 million bounty to the man who wins the heart of his lesbian daughter.

It didn't seem to bother him that Gigi had already announced her marriage to Sean Eav, her female partner of seven years. Same-sex marriages may not yet be legal in Hong Kong, but most people would assume that the civil union the couple entered into in France meant Gigi was spoken for.

Call me old-fashioned, but offering HK$500 million to potential suitors as "an inducement to attract someone who has the talent but not the capital to start his own business" doesn't exactly tug at the heart strings. Nor does it sound like a solid foundation for marriage, which is usually built on strange concepts such as love, mutual respect and understanding.

You'd think that if Gigi, with her sizeable trust fund, was after the kind of man who'd be interested in an indecent proposal such as this, she'd be perfectly capable of luring any manner of male gold-digger all by herself.

As a man who claims to have had 10,000 "girlfriends" while never having tied the knot himself, Cecil hasn't exactly set a good example in the marriage department. Assuming that the 77-year-old started his exploits at the age of 18, that works out at about 170 ladies annually for the past 59 years. And to think poor Gigi is asking for just one.

If it's male heirs he's after (to add to the two he has already), with such self-professed skills between the sheets, Cecil shouldn't have much trouble siring a few more of his own.