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Founded by Tom Hope, director of the Not So Loud Theatre Company, www.hkeld.com came about because “Tom thought that there was an opening – there wasn’t really any online criticism happening in Hong Kong”, says McGurgan, who is also director of the Hong Kong Children’s Theatre.

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HKELD stands for Hong Kong English Language Drama but is also a play on the word “heckled”, a distraction rarely welcomed by performers but perhaps an apt analogy for criticism.
Asked about the popularity of her own blog, which had 500,000 hits last year, McGurgan says: “It’s because I’m topical and I [sometimes] say mean things … The minute you get topical or polarising, people are going to tune in.”
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The new site – on which a panel of critics will cover everything from dance and drama to puppetry and mime – promises to be just as honest.
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