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Behind the label: Noriem Sensounico

Abid Rahman



Who started it? Making its longawaited debut in Hong Kong, womenswear retailer NorieM Sensounico has been a favourite among Japanese women aged over 30 for years. The word “Nori” has the same character as “sharing” in Japanese and NorieM is the work of several designers all working under the company’s “East meets West” ethos.


Why we love it: any fashionista worth his or her salt will also be a committed Japanophile. The country that gave the world Junya Watanabe, Rei Kawakubo and Yohji Yamamoto knows a thing or two about subverted tailoring and NorieM Sensounico is further proof that the Japanese have a mastery of material and casual cuts. The clothes are individual but can also be easily mixed and matched.


What we’d pick: NorieM Sensounico is all about well-cut asymmetrical patterns so the favourite has got to be the Mefu collection, highlights of which include the wonderful black jacket (above left; HK$4,900) and the great grey zipped cardigan (above right; HK$5,600).


Where can you get it? NorieM Sensounico is in The Mira Mall, 118 Nathan Road, Tsim Sha Tsui, tel: 2366 8400.




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