Who started it? Iter Hominis, which translates roughly from Latin as "man's journey", is a new Hong Kong label started by Italian Marco Vedovato, in collaboration with some of his fashion-industry friends in Milan. It is heavily influenced by Japanese fabrication and tailoring and a hipster aesthetic. Beginning life only in October, the brand is rather unusual in the sense that the creative brains behind it have deliberately kept themselves in the background, to let the clothes do the talking.
Why we love it: contrived or not, we're suckers for the mystery that surrounds the brand as well as its thoroughly international DNA. A marriage of Japanese cool and Italian heritage - how can you go wrong?
What we'd pick: we're big fans of this look the brand has playfully titled "I'm a sound engineer" and which features an Italian bull denim jacket (HK$4,900), a reversible merino wool knit (HK$2,870) and Italian bull denim jeans (all above left; HK$2,500). The "I'm a rock star" ensemble also appeals. It's made up of Italian silk cotton shirt (HK$2,500), black Italian stretch denim jacket (HK$4,750) and black Italian stretch denim jeans (all above right; HK$2,480).
Where can you get it? Iter Hominis is at 242 Hollywood Road, Sheung Wan, tel: 2858 2003.