Who started it? One of Hong Kong's most beloved multibrand boutiques is now in the business of making fashion as well as selling it. Alexa & Todd has launched its own in-house

line, designed by Hongkonger Katherine Kung, an alumni of the prestigious Fashion Institute of Technology in New York who has worked for the likes of Donna Karan, Reem Acra and Oscar de la Renta.

Why we love it: the guys at Alexa & Todd have proven themselves to have exceptional taste, so it's no surprise that their in-house label is superbly stylish. The brand strikes a happy medium of easy-to-wear designs with a touch of youthful glamour and all at accessible prices.

What we'd pick: the launch collection is buzz-ing with on-trend cuts and patterns. We're very taken with the funky grey strappy dress (below left; HK$1,547). Kung is also adept at fun evening attire, judging by the lovely navy silk number (below right; also HK$1,547).

Where can you get it? Alexa & Todd by Katherine Kung is available at Alexa & Todd, 1/F, 28 Hollywood Road, Central, tel: 2526 3378; and online at www.alexaandtodd.com