Who started it? Local fashionista Stephanie Poon, who has claimed a niche in the lingerie world with her label Hailey & Sasha.
Why you'll love it: sexy yet stylish, Poon's slim designs mix the laid-back sensuality of modern lingerie with 1950s cool. But it's the imagination imbuing her collections that excites: inspirations include English gardens and, for this season, dark fairy-tale romance. The label also claims to be the only bespoke lingerie service in Hong Kong, so it should be able to cater to any shape and style reference.
What we'd recommend: the Mad Men-inspired Belle corset (top; HK$650) can create curves out of the slightest frame. The Ariel bra and briefs (below and right; HK$365 for the bra and HK$145 for the briefs) is a vintage-inspired set heavy on the lace and available in several colours.
Where can you get it? Hailey & Sasha is at 9/F, 12 Lyndhurst Terrace, Central, tel: 2815 0883; haileysasha.com