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Behind the label: Svilu

Pavan Shamdasani

 

Who started it? Svilu was founded last year by Britt Cosgrove and Marina Polo. The former started off in PR, working with Prada and Hogan, before attending Parsons The New School for Design and working for Tommy Hilfiger. Polo is a Parisian-raised graduate of Central Saint Martins College of Arts and Design, in London, and was most recently design director for Peter Som.

Why we love it: Svilu is derived from the Italian word for "development" and the pair partnered up with the aim of offering women environmentally sustainable casualwear. That's nothing new in the fashion world - every brand is jumping on the "sustainable" bandwagon - but the Svilu duo have a fresh design perspective to what they do. Taking a bit of boy's clothing here, some European inspiration there, they blend the elements into subtle summer clothes that have a fun, preppy vibe.

What we'd recommend: like most casual spring-summer 2013 collections, theirs is filled with bright prints and estival silhouettes. That said, we're particularly taken by the Deauville print tank (HK$2,480), a silk top that blends its sailboat design with contrasting blue ribbon straps. We like that it can be paired either with matching three-pocket silk shorts (above right; HK$2,750) or the evening-friendly capri trousers (above left; HK$3,000).

Where can you get it? Svilu is available at Hong Kong-based eco fashion website A Boy Named Sue (aboynamedsue.co)

 

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