Who started it? Hong Kong-born fashion designer Mak Chun-ting - who prefers to go by the name Anais - isn't one to waste time. When she was 18, her fashion magazine contributions caught the attention of Rem D. Koolhaas (nephew of Dutch architect Rem Koolhaas), who invited her to intern at his shoe label, United Nude. She then attended Paris' prestigious Studio Bercot and after graduating last year promptly launched her own brand, Jourden.
Why we love it: Anais' designs are a combination of 20th-century retro-chic, masculine accents and cheeky gothic aesthetics, all showcased in far-from-traditional shoots. Think vintage Chanel meets David Lynch, with hints of 1950s tough-guy cinema.
What we'd recommend: the autumn-winter 2013 line, Anais' inaugural collection, is heavy on varsity looks, with boyish collars, heavy hoods and schoolgirl skirts. We particularly like this Bordeaux Shimmer Harrington jacket (HK$6,050), here paired with matching pleated skirt (HK$5,400) and button-up True Blue shirt (all far right; HK$1,430). We're also into this sassy Shredded Schoolbus Quilted Hunter jacket (above right; HK$9,590).
Where can you get it? Jourden is available at Liger, 1/F, 11 Pak Sha Road, Causeway Bay, tel: 3483 3948.