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Behind the label: Olivia von Halle

Jing Zhang

 

Who started it? British designer Olivia von Halle launched her eponymous sleepwear label during London fashion week in 2011. Having worked as a luxury brand consultant and trend forecaster in Britain, she relocated to Shanghai in 2008 before starting out on her own upon her return to London. Her directional styles and prints, allied to her eye for commercial trends, have made the label a quick success and it's now stocked by British stores Harrods and Selfridges and by Neiman Marcus in the United States. Two exclusive styles are available at e-tail giant net-a-porter.

Why we love it: the luxurious silks and ever-so-cool prints make for standout styles in the rather dull sleepwear sector. Von Halle is spot on with her stunning campaign images and feminine cuts and hues, bringing a bit of sexy back to the humble pyjama. We adore the jewel tones on her latest kimonos and pyjamas, which were inspired by Shanghai in the Roaring 20s. Time to throw away those baggy sleep T-shirts, we think. Apparently, even Victoria Beckham is a fan.

What we'd pick: the two exclusive styles for net-a-porter are really very pretty. The emerald green checked print Alba Maria silk satin pyjama set (above left; HK$3,010) features distinctive white piping and shorts. The purple Lila printed silk satin set (above centre; HK$3,440), with long trousers, truly echoes the art-deco period. For those who like to glide around in a kimono, there is the Queenie Calandra silk satin long robe (above right: HK$3,440) in a wonderful shade of gem blue.

Where can you get it? At net-a-porter.com and Sheer, 4/F, W Place, 52 Wyndham Street, Central, tel: 2147 3887.

 

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