Who started it? Olivia Cognet and Alexandre Colle launched shoe label Apologie last year in Paris, France. Tapping her 10 years of experience in the industry, Cognet, the brand's artistic director, has created a technically impressive and aesthetically beautiful range of shoes. Her résumé boasts stints with such esteemed designers as Sonia Rykiel, Robert Clergerie and Jean-Charles de Castelbajac.

Why we love it: for the latest autumn-winter range, Cognet has taken inspiration from Renaissance-era curios, old-world crafts and charming Parisian patisseries to make original, elegant shoes. Handmade in northern Italy, the designs are fashion forward and playful.

What we'd pick: the Salvatore pump (above right; US$310), with its big blue eye, is delightful, while the Monica court show (above left; US$415) would add a touch of elegance to any outfit. We also love the black leather Nadège heel (above centre; US$575), with chunky buckles.

Where can I get it? Apologie is available at www.shoescribe.com