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FASHION & BEAUTY

Behind the label: Ynot

Sarah Cottee

 

Who started it? Mainland-based Mao Jihong and Hong Kong artist Stanley Wong Ping-pui (aka anothermountainman) founded Ynot last year as, not just a fashion label, but a platform for emerging creative talent across Asia. The duo tapped Michiko Suzuki to design this year's spring-summer and autumn-winter collections under the watchful eye of the brand's artistic director, renowned Japanese designer Yohji Yamamoto.

Why we love it: being a springboard for young, creative talent allows the label to stay current and exciting, as well as giving first-time designers the chance to work under such an influential figure as Yamamoto. The autumn-winter collection, Ride Up, is all about unleashing your passions and letting yourself "ride with the wind", so to speak. Suzuki has used her signature Tokyo style to design a range that aims to blur the boundaries between the sexes. Bright prints and lace fabrics are used to add femininity to androgynous looks.

What we'd pick: the beautifully tailored dungarees (above centre; HK$2,999) could be dressed down with a grey tee or glammed up with a pair of heels. The simple white shirt (above left; HK$1,629) is made bold with lace details and a stiff collar, while the bright tie-dyed long-sleeved dress (above right; HK$4,129) would freshen up any autumn wardrobe.

Where can you get it? Ynot is at 1/F, Regal Court, 18 Wing Fung Street, Wan Chai, tel: 2968 0069.

 

 

 

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