Alex Daye, one half of the sartorial duo behind Hong Kong tailors and men's boutique Moustache, gives the low down on what makes the perfect suit.


Moustache is known as a one-stop shop for casual yet refined tailoring in Hong Kong. How did your vision come to life? "My partner, Ellis Krueger [pictured above right, with Daye], trained as a tailor and went on to spend most of his working life in ready-to-wear fashion. When we moved to Hong Kong, nearly eight years ago, we were surprised by how easy and affordable it was to have clothes made to order. So, of course we had some made for ourselves. We tried quite a few tailors, from the super cheap and fast to the more reputable and famous. What we found was that although the quality was much higher than one would expect, what was lacking was any sense of direction in terms of style. From the choice of cloth to the lack of any conversation during the fitting, it felt more like getting measured up for a school uniform than it did a bespoke experience. We both felt that in those specific areas we could add something valuable."

What are the three most important details to look for in a suit? "Obviously, fit and cloth are key. I hate seeing men in ill-fitting, boxy suits made from cheap fabric. However, there is another element that is less easy to quantify, but perhaps even more important: that is, how a man feels wearing his clothes, and how does he project that feeling. I suppose it might be that extra bit of confidence that comes from wearing something you look good in; something you have had designed entirely to your own specifications … a little swing to the step."

What is the Moustache mission? "Bespoke tailoring is hardly the place to push the envelope in terms of fashion. We are often working with a fairly conservative type of customer, making his most conservative type of garment. What I hope we can do is to educate men about how to take something classic and traditional and make them see the beauty in it, from the fineness of the wool, to the skill of the tailors who cut and sew it, to the complete singularity of this garment. We aspire to make them see the luxury in making clothes in this manner, rather than the fake luxury of buying an off-the-rack label."