What's the story? Mazu Swimwear was conceived by Adam Raby, a Hong Kong rugby player who has worked for some of the city's top advertising agencies and sporting labels. He founded the brand as a way of paying homage to Hong Kong's rich maritime history: Mazu is the goddess of the sea, who is believed to protect sailors and fishermen.

Why we love it: the brand celebrates Hong Kong with motifs that hark back to the city's heritage and culture (think junk boats and bamboo). The swimwear also features prints of Chinese inkwork and European watercolours by Hong Kong-born artist Marc Allante. Watch out for the details, such as hand-laced back pockets and handcrafted gold-dipped aglets.

What we'd pick: all the options are pretty darn cool, but let's start with The Junk Sunrise (far right; HK$1,400), which features an iconic boat motif in red set against a pastel yellow background. If you're looking for something a bit more David Hasselhoff, circa Baywatch, try the Star Ferry Tanbark in plain red (above right; HK$1,200). A dressier red option would be the Eastern-inspired Bamboo Vesper (top right; HK$1,400).

Where can you get it? Mazu Swimwear is available at www.mazuswimwear.com