Who founded it? SAU was launched by Hong Kong entrepreneur Cheryl Leung in September last year. Leung was part of Lane Crawford’s graduate leadership programme when she noticed a gap in the fashion market. “One of my main aims with the brand is to keep it at an affordable price but maintain really great quality.” As a result, you will find luxurious clothes with price points in between those of luxury brands and fastfashion labels.
Why we love it: the label’s second collection encompasses easy-to-match pieces that are luxurious and wearable. There’s also a bit of an East-meets-West theme to the clothes, with subtle references to oriental culture, such as the blue and white porcelain print used as an accent. “I find that a lot of Chinese brands are very Asian or not at all. So I’m trying to find a balance where there are hints of it but it’s not overwhelming,” says Leung.
What we’d pick: let’s start with the Samantha crop top (HK$875) and Isabella skirt with porcelain-patterned side panelling (HK$1,225; both above right), great for showing off an hourglass figure. We are also smitten by the brand’s best-selling white Isla shirt (above centret; HK$1,075), which features a peplum flare at the back. Lastly, there’s the show-stopping Sara gown (above left; HK$2,950) in red lace.
Where can you get it? SAU is available at PMQ, Central.