Ella Richards is the new face of fashion house Burberry.

What does it feel like to follow in the footsteps of Cara Delevingne, Naomi Campbell and Kate Moss as the face of Burberry? "I'm not excited about fame, but I'm enjoying modelling right now. I think the fame might come with it though. What is kind of exciting is that those girls are British and so am I, and we have all worked for Burberry in our careers, which is a very British brand. I just feel very happy and thankful for this, and for getting to travel a lot with my job and meet new people."

How did you start modelling? "My mum [Lucie de la Falaise] was a model at Storm [modelling agency]. When I was about 15 or 16, I went into the same agency and signed up, but I was in school until I was 18, so I didn't really do much work until last year."

Where do you see yourself in five years? "Umm, in five years … I might still be modelling, I don't know, but I'd like to go back to school or study something art-related, like creative design."

You have music and fashion in your blood - has having a famous family has helped your career? "I guess it's more that my name is kind of already known in a way, so that's how it's helped, but other than that, I don't really know what it's done. My mum did [modelling], so, when I was old enough, I just did it, too."

How would you describe your style? "I'm quite casual and comfortable. I like to dress up, but I usually can't be bothered, so I often just wear jeans with trainers or flats. Occasionally I'll wear heels, but usually I get to dress up when I'm modelling."

Who is your favourite designer? "There are so many designers that I love - [but] Isabel Marant, because it's so casual and relaxed."