Who started it? Fashion insiders will recognise the name; Vanessa Seward was the artistic director of French fashion house Azzaro in the noughties. Born in Argentina and raised in Britain, Seward honed her fashion career in Paris, France, working for various maisons, including Chanel and YSL. After leaving Azzaro in 2011, she began a long-term collaboration with French casual clothing brand APC. Seward recently launched her eponymous label, in a joint venture with APC owner Jean Touitou.

Why we love it: The collection is about elegant, feminine and wearable pieces that make up the foundation of every woman’s wardrobe, at affordable prices. Each style is imbued with thoughtful details such as enamel buttons, grosgrain trims and gold hardware. Her debut collection, for autumn-winter 2015, combines French sophistication with a whiff of the 1970s. Cue printed shirtwaist dresses, tailored denim and touches of lame. Luxe essentials such as a well-cut blazer, capes, leather pencil skirts and turtlenecks also make an appearance.

What we’d pick: the leather midi skirt in a chic shade of Bordeaux (above right; HK$6,645) and the wool turtleneck with a ruffle trim (above left; HK$2,615) are autumn essentials. For the evening, make a statement in the black silk-cady gown (right; HK$7,200) complete with a thigh-high side split and silk-satin bow.

Where can you get it? The collection is available at www.netaporter.com.