Rescue dog Iida might have been found in a bin, but one thing's for sure - her accessories are anything but rubbish.

Strutting along Shek O beach, she holds her head a little higher than the other dogs. Despite the heat, with her colourful designer collar, Iida looks cool … and she seems to know it.

Frustrated by the lack of style in the canine accessories department, Iida's Finnish owner, Riina Yrjola, last year launched her own line of doggie products.

Called the Shek O Dog Department, Yrjola's line is inspired by the colours, vibrancy and atmosphere of the surfing village she has called home for the past three years.

Pampered canines can sniff around bespoke dog beds and colourful collars and leashes in funky designs, while the humans can treat themselves to matching hoodies, T-shirts, belts, bags and totes. And the best thing is that everything (apart from the hoodies and T-shirts) is hand made.

"We believe in detailed, thorough and creative thinking and crafting by hand, rather than producing in mass," says Yrjola.

Posh dogs can even enjoy a dog bed with silk or 100 per cent cotton cover.

Items from the collection can be bought at shekodog.com or at PMQ in Aberdeen Street, Central, where Yrjola and friends - homeware designer Satu Vuorio (saaradesign.com.hk) and jeweller Nina Pahlman (karmalinksjewellery.com) - will be showcasing their wares at a pop-up shop from 11am to 8pm, daily, until November 8.