What’s the story? Myswear is an off-shoot of Swear, a hip British footwear brand founded in 1995 by Portuguese entrepreneur José Neves (who also happens to be the mastermind behind online shopping portal Farfetch.com). Swear is known for its hybrid trainer-shoes that are inspired by London’s various subcultures, from high fashion to street. To mark the brand’s 20th anniversary, Myswear was launched offering customers the option of creating their own bespoke trainer, exclusively online.

Why we love it: these days most brands offer a version of the stylish yet comfortable trainer but there’s nothing out there that can be customised from start to finish. Myswear is unique in that customers can design their own pair using 3D technology online. The options are endless, from colours to materials, including nappa leather, suede and ethically sourced exotic skins such as python, ostrich and crocodile. Every little detail can be changed, from the colour of the toe cap to personalised initials, which can be embossed or foil stamped on any part of the shoe. Once the design is completed, it’s sent off to Portugal, where the shoes are made entirely by hand. Orders take between four and six weeks.

What we’d pick: the collection features 16 unisex silhouettes (many taken from Swear’s archives), including the classic Dean 54 lace-up trainer (above left) and the Hoxton (top), a pointed Derby-inspired style for women. For men, there is the funky Regent hi-top (above right). Prices vary depending on customisation but range from £200 (HK$2,230) to £5,500.

Where can I get it? Myswear is available at farfetch.com.