What’s the story? Ivy Park is an activewear brand created by singing and dancing sensation Beyoncé in collaboration with Philip Green, chairman of the Arcadia Group, which owns Topshop.

Why we love it: because we all want a slice of the Beyoncé dream. Ivy Park combines the pop icon’s fiercely feminine style with the current athleisure and activewear trend. The line claims to cater to women of all body types and sizes.

What we’d recommend: the sports bra (top right; HK$259) and hot shorts (above right; HK$259) are all about sexy confidence. For something a little more demure, there’s the sweatshirt (above left; HK$409).

Where can you get it in Hong Kong? Ivy Park is available at Topshop, Queensway Plaza, 93 Queensway, Admiralty.