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Chloe opens new store with presidential flair

STORYVivian Chen
Harris Chan and Janice Man
Harris Chan and Janice Man

 

The French fashion house flew in its president Geoffroy de la Bourdonnaye and creative director Clare Waight Keller from Paris to celebrate the opening of its fifth and largest shop in the city. Model Jocelyn Luko sported a cut-out "violin" dress - an iconic design from the brand's archive reinterpreted to celebrate its 60th anniversary this year. Celebrity guests trotted across the store for a treasure hunt for candles and fragrance.

Former TV anchor Sammie Yu Sze-man, in high heels and high spirits - her husband Ronald Cheng just won the best supporting actor at Hong Kong Film Awards - manoeuvred up and down the stairwell for the game. The treasure hunt was also held in Chloe's flagship store in Rue Saint-Honore, Paris. The fashion pack moved on to a gala dinner at Sevva after the store opening. 

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Quite a creative way to distribute goodie bags but seriously, the treasure hunt would have been much more fun if there weren't so many people.

 

 

 

CHIC CHAT with Clare Waight Keller

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