Clock's ticking


Have you already booked your trip to Rio de Janeiro? Now, the good fellas of Hublot have made sure you won't miss the big day for the 2014 Fifa World Cup. As official partner of the global soccer event, Hublot unveiled its giant countdown clocks, which are now set up at the Copacabana in Rio de Janeiro, Faria Lima Avenue in Sao Paulo and also next to the TV tower in Brasilia.

The clocks, especially designed by the late Brazilian architect Oscar Niemeyer for Hublot, were set up in the centre of the three largest cities in the country. The designer was most famous for his projects including the United Nations headquarters in New York and the church of Saint Francis of Assisi in southeastern Brazil. When he first worked with Hublot in 2011, a special, limited-edition Big Bang Oscar Niemeyer watch was launched to commemorate the collaboration.